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4 Minutes Read

7 Pro Ways to Boost Your Conversions 

7 Pro Ways to Boost Your Conversions

It’s no secret that every business needs customers to generate revenue and profits.  

And in order to survive in this competitive post pandemic market, you need to maximize your conversion rate in order to get the absolute most out of your marketing efforts.  

So if your leads are not converting into paying customers, it’s time you need to work on improving your conversion rate.  Here’s 10 tips you can start with.  

1. Make your webforms easy to complete.   

According to a report published by wpforms.com, at least 68% of users leave the forms without completing them.   

Why is this? 

People are lazy. The shorter your forms are, the less informational fields they need to fill out - the higher your conversions will typically be.  Whether it’s for a custom quote, or an optin for a lead magnet – keep the forms as short and easy to complete as you can.  Less is definitely more, and if they decide to move forward with your services you can always request more info from them once they’ve sent a deposit ?    

2. Add a chatbot 

According to research, it takes one bad experience for a customer to turn to your competitors.  

Do you find that your website visitors ask the same questions frequently? Live chatbots can interact with your customers 24-7 and guide them to the next steps and answer their general questions without a live human to help them.   

A chatbot can help you provide a better customer experience whether they need basic info like providing them with your contact information, hours of operation, location information, even checking availability and booking appointments – all without a human.  

With a chatbot, providing helpful support makes the journey from visitor to customer more seamless than ever before! 

3. Perform A/B testing  

A/B testing, also called split testing, is a method in which you test the two different versions of color, shape, size, placement, and format of elements to know what’s working best for your audience.  

You can experiment with different elements at different stages and determine the best one. For example – you can create two copies of the same page and test each one on a different group of visitors to find out the best performing one.  

You can also test different design layouts.  Button colors, shape, size, and Placement – Experiment with these elements to achieve the best results as well as optimizing your content based on your customer avatar.   

4. High converting lead magnets  

It’s important nurture and educate your customers about your business, industry, product, or the services you offer. A well-constructed lead magnet can help you nurture your leads and guide them to taking the next step in your funnel like booking a consultation or getting a free quote.  

Lead magnets can be a great tool to convince your customer that they’ve found the solution they are looking for with your business. So make sure you make a good impression and your lead magnet is designed to encourage users to take action (Sign up to your newsletter, buy a product, visit your physical business location or schedule a call).  

5. Improve your website speed 

Your visitors are not obligated to do business with you. They already have too many options so if your website takes longer than expected to load, they will turn to your competitor’s site.  

A slow-loading website is the most common reason for users to click on the back button before they’ve even been to your website!  So, make sure your website loads faster. You can use Google’s page speed.web.dev to check your site speed for both mobile and desktop; if the score for either of one is below 90, you need to work on your website’s loading speed.  

6. Use the pop-ups carefully 

Using Pop-ups is a great way to capture a visitor’s contact info before they leave your website, but don’t be obnoxious about it.  Pop-ups work but be smart about where & when you use them.  

Also, make sure they have a clearly visible option to exit the pop-up if they aren’t interested in it. And once users skip it, they should not see it repeatedly on your site’s next pages.   

7. Show more social proof  

User-generated content such as video, testimonials, comments, recommendations, and textual reviews are the best social proof that will help increase your audience’s trust in your business.  

Social proof encourages users to do business with you because it works very similar to how a recommendation works by tapping into the basic human instinct to follow the actions of others. 

Conclusion  

There you have it.  7 helpful ideas you can use right away to start improving your conversions. I hope you found these tips helpful and ready to implement them on your website and future marketing campaigns.  With a little effort you can make a big difference in your conversion goals.  

Marketing Automation Reputation Marketing Web Design

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06.05.2022

How to Deal with Negative Comments on Social Media Like a Pro

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They provide you with an opportunity to improve your products or services and show your customers that you care about their experience. As a business owner, you should always look for ways to improve. So, if you’re getting a lot of negative feedback about a certain aspect of your business, use it as a chance to make positive changes.  So next time you get a negative comment on social media, don’t panic. Instead, just follow these tips, and you’ll be able to handle it like a pro.

06.05.2022

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06.03.2022

14 Ways You Can Boost Your Conversion Rates Right Now 

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness.  This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work! 1. Use Attractive Visuals When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action.  To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site. If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard. 2. Make Your CTA Clear and Concise  Your call-to-action (CTA) is one of the most important elements of your website. After all, it’s what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action. To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger. 3. Keep Content Localized If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations. By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches.  4. Use Testimonials  One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase. You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer’s name, location, and photo if possible. 5. Offer Live Customer Support In today’s world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support. By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you. 6. Utilize Email Campaigns  If you have a list of email addresses from past customers, let them know about any promotions or sales that you’re currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer. To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis. 7. Make Things Simple A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere.  So make sure your customer can easily navigate your website to find the information they are searching for.  Use straightforward language and avoid using too much technical jargon. 8. Use A/B Testing  A/B testing is a hands-on tactic for increasing conversions by testing different versions of your website or product. You can conduct A/B testing by creating two versions of your site and then seeing which one performs better. Additionally, you could use A/B testing to test different elements of your website, such as your CTA or your pricing page. By testing different versions, you can find the best combination for your business. 9. Optimize a Mobile-Friendly Site Now, millions of people use their mobile devices to access the internet. Therefore, if you want to increase conversions, make sure that your website is optimized for mobile. This means safeguarding that your site is responsive and easy to use on a mobile device. You should also consider using a mobile-specific CTA, such as a click-to-call button. 10. Avoid Slow Load Times  Slow load times can be a major issue when it comes to conversion rates. If your website takes too long to load, people are likely to give up and go elsewhere. Make your website well-designed and optimized for speed to avoid slow load times. If possible, utilize a content delivery network (CDN) to improve your site’s load time. 11. Use Google Analytics Google Analytics is a free tool designed to track your website’s traffic and conversion rates. By setting up Google Analytics, you can see how people find your site and what they’re doing once they get there. You can use this information to improve your website and increase conversions. If you’re not already using Google Analytics, now is the time to start. 12. Improve Your Content One of the best methods for attracting customers and conversions is to improve your content. This means creating high-quality, informative, and engaging content that will appeal to your target audience. To improve your content, start by doing keyword research to find the right keywords to target. Then, create content that is interesting and relevant to your audience. Finally, promote your content through social media and other channels. 13. Use Social Proof  Social proof is an influential tool that can be used to increase conversions. This refers to the idea that people are more likely to do something if they see that others are doing it as well. You can use social media or good reviews to create a buzz around your product or service. 14. Offer an Incentive People are more likely to convert if given an incentive. This could be a discount, a free trial, or something of value to your target customer. Incentives are a great way to increase conversions, and the incentive should be relevant to your product or service. Otherwise, you could end up losing money. Conclusion These are just some of the tools and methods you can use to boost your conversion rates. By implementing these strategies, you can generate more revenue for your business while also providing a better experience for your customers.  If you’re unsure where to begin, start small and go down the list as you see results. Remember, your goal is to increase conversions, not just traffic.

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