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3 Minutes Read

Why Your Business Needs a Lead Magnet 

Why your business needs a lead magnet

The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. 

A lead magnet is a well-known marketing tool that increases new leads by offering some kind of value in exchange for their contact information. You’ve probably seen these used in a variety of places online.  

The reason these are so valuable is because email is still king. More than half of consumers trust emails they receive from companies they signed up for compared to random unsolicited emails.  

As a result, email marketing is still one of the most productive and highest ROI methods, especially for small to medium-sized businesses. It generates $42 for every $1 spent. That is a 4,200% ROI! 

Capturing those high-value email addresses is going to take some sort of value exchange. You need to offer something worth a direct line of communication to your customers. Here are some of the best types of lead magnets that can be delivered through email to increase your conversions and boost revenue. 

Coupons & Discounts 

25% Coupon 

The majority of consumers report that they will change their purchasing habits based on the coupons they receive. That just means opportunity for you!   

Offering coupons and discounts is an excellent way to capture leads to build longer-lasting customer relationships. The cost of a 25% off coupon is much lower than the cost of acquiring a loyal customer and it instantly creates good will between your business and a new customer.  That means they’re more likely to become repeat customers. 

Video  

When it comes to video lead magnets for a lot of small businesses – ebooks, training courses, webinars, white papers, checklists, just aren’t going to convert the same way as they do for digital marketing related products and services.  

But regardless video is still one of the best types of lead magnets and there are two types of video lead magnets that convert pretty well.  

“How-To” videos are basically the most useful content consumers search for online. Demonstrate to your viewers they’ve got a problem and your video can help them find a solution.   

“Case Study” videos pack a one-two punch mixing a “how-to” video and a customer testimonial video all in one. 

I’m sure there are other ideas local businesses can use video to generate leads but these two are proven to get results.   

Ready-Made Templates 

Pre-made templates are a great way to increase leads, and they have the added bonus of being incredibly easy to make. With modern tools like Canva for graphics and a decent understanding of Microsoft Office, your team can bust out a few quick templates for practically anything.  

Whether you want to offer pre-made social media posts your clients can fill in or ready-to-use financial documents for a new business, pre-made templates will undoubtedly provide high value for your leads. 

Free Report & Guides 

Not to be confused with e-books. You don’t need to have a five-volume tome on woodworking to encourage more people to visit your website. Using a quick written “how-to” guide for building a small birdhouse will be more effective.  

If you work in travel you could create a checklist with a “post pandemic” packing guide for a customer’s next trip to Disney World. The possibilities are only restricted to your own imagination with this one. Think about the healthcare industry and how often you’ve come across “10 Foods for Lower Cholesterol” guides while shopping for a decent vitamin online. 

But before you start generating any leads, make sure you have your autoresponder setup (we like Mail Chimp and Constant Contact) and follow up email series to nurture your new leads. Be sure there’s a clear option to unsubscribe. You never want anyone on your email list that doesn’t want to be there in the first place.  

Summing it up…  

Lead magnets have become an essential marketing tool for small businesses to quickly scale and grow revenue without breaking open the piggy bank to pay for the campaign.  So, what’s your next lead magnet going to be? 

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06.05.2022

How to Drive Traffic & Sales with Short Videos 

Are you looking to increase how much traffic your business is getting online?" You’ve come to the right place. People are constantly on the move, and in today’s world people no longer want to sit through long videos that take up their time. Instead, they prefer short form “bite size” content that is easy to consume on-the-go and doesn’t require too much focus. If you’re a business looking to boost sales and get more people clicking on your site, it’s time to ditch the long videos that just aren’t working and give short-form content a go! Whether it’s 6 seconds or 3 minutes, changing the way you create video content will give your business the results it’s been looking for. Firstly, What is Short Video Content? Most commonly defined as anything under 60 seconds (with some platforms now taking that up to 3 minutes). Short videos are the new marketing go-to. Having surged in popularity after the success of the short-form content platform TikTok, as well as Instagram’s Reel feature, short videos have become commonplace in society. Each video is fast-paced and packed full of excitement, emotion and easy engagement which is why this type of content is still on the rise and showing no signs of slowing down. The more we get done in a day the more accomplished and satisfied we feel. So, being able to consume multiple videos in the time it takes to consume one is a great way to keep people moving whilst also getting the information you want as a business across. And the best bit is, short form content isn’t targeted to one type of business area. Anything can be enhanced with a short video. From brand promotion to product showcasing or even offer announcing, short videos grab, hook and convert. But why is short video content better than traditional long-form content? Have you ever been on a website and seen a blog post you want to read? The chances are, even if you’re intrigued by the content topic, you won’t finish reading the entire article. Whether this is because of time constraints or just a lack of focus, consumers need MORE than lengthy paragraphs to grab their attention and successfully keep it. That’s where visual content comes in, giving the prospective buyer or client a clearer idea without having to try too hard to keep their focus. However, long-form video content just doesn’t cut it anymore. Why? Because there’s no immediacy. People want immediate interest, immediate value, and immediate results. And to do this, you’ve got to be prepared to make the switch to keeping it short. Now that you know exactly what short-form content is and why it’s such a successful strategy, it’s time to get into how you can utilise it to increase site traffic. How Can Your Business Drive Traffic and Sales with Short Video? #1 Add Short Video Testimonials to Your Website This marketing strategy is one we CAN’T stress enough!  Did you know 93% of customers read online views before buying a product? Yes, you heard us right, a whopping 93% of people rely on the feedback of customers to make their own purchasing decisions. So, mix testimonial with short-form video content and you’re onto a winner. Having this on your website will provide users with a sense of comfort as they are already familiar with short-form content on their social media platforms. And short videos are great for answering FAQs quickly without losing the attention of the potential customer. #2 Hop on the Latest Trends Thanks to platforms like TikTok, every day the internet sees a new viral trend or challenge that seemingly appears overnight. Take advantage of this! Not only are you capitalizing on something popular, but because the content is short, there’s more chance of people actually watching it. Hopping on trends is a great way to get your brand out there and really immerse your business in what’s hot online.   Want to participate in an easy trend?  Try the “Tell me without telling me trend.  It works pretty much as you would assume.  Businesses can talk about their core values, and products/services by demonstrating they are high quality/sustainable/earth friendly/long lasting/etc.  Find all the latest trends and sounds on the discover page.  #3 Repurpose Your Content and Repost it on all Social Media Platforms Posted your short video to TikTok? Great. Now post it as a reel on Instagram or a short on YouTube. Content is made to be distributed and if you want to increase site traffic it needs to be seen. And if you want to go even further to achieve a higher conversion rate, slice up your video into smaller clips and use it as an ad creative. Repurposing content is the king of successful marketing. #4 Hire Influencers for your Ad Marketing or Incorporate Customers into Your Content Influencers have been involved with business content for a long time now, with this marketing strategy getting popular and staying popular ever since. And short-form content is the perfect way to get involved with this. Having an influencer on a quickly consumed piece of media isn’t just going to get conversations started but get them started about your brand and what you do.  As a local business, you might not be able to reach the perfect influencer for you. If not, don’t worry! Showing works better than telling. Get creative and film your product or service being enjoyed by real-time customers! This is a really effective way of adding testimonial at the same time as advertising and will still give the effect that an influencer would. Content like this works great if your service/product involves a before and after too so that the audience can see a real transition. #5 Add value and get Educating If there’s one thing your business needs to do, it’s adding value. 10/10 purchases are made because of the product or service’s value-adding properties. Whether it adds aesthetic or makes life easier, adding value is important. This goes for your online content too. Making education a priority in your marketing will improve lead generation and build stronger brand loyalty, as well as increasing that all-important site traffic. How to get TikTok Marketing Right as a Local Business Now you know the best ways to drive forward traffic, it’s time to think about making it happen. And what better way than to take a look at a local business doing exactly that! Carpet Repair Guys, a business located in Bay Area, found success on TikTok at the start of 2021 and have over 23 million likes and 800k+ followers today. But what’s their secret? Well, its’s simple. They are authentic and don’t try too hard to be something they’re not. Which is something that’s super important for smaller businesses looking to grow organically online. Keeping it real is really valuable in today’s climate. Let’s face it, do the internet actively seek TikTok’s about carpet repair? Probably not, which is why their marketing is incredible!  The founder uses light and humorous commentary to show the company’s processes in a satisfying way. By using time lapses of real-time business life, their videos have gone viral on more occasions than we can count on one hand. As a local business yourself, you’ll need to find your niche and play around with TikTok, Instagram Reels and YouTube Shorts to find your flow. But all it takes is a few seconds and you’ve got yourself a good start. Whether you decide to add commentary over business processes like the Carpet Repair Guys or you use trending sounds to bring your videos to life, there are so many different ways you can make short videos work. And don’t forget, short-form video content is great for starting conversations, and Carpet Repair Guys utilise this activity to respond to online comments in the form of videos and strengthen the relationship they share with the community on the platform. Keep this in mind as short videos really do open the door to more audiences than you might think! Be sure to check out the Carpet Repair Guys on TikTok to get some ideas of how you could get started.  Conclusion If you’re a local business looking for new ways to improve your marketing strategies and create content that sells, it’s time to shift to short-form content and watch your traffic soar. There is no ‘one shoe fits all’ method of leveraging short video content to drive more traffic for your business. Instead, there are a whole load of strategies ready for you to play around with and find out which one works best for you and your audience!  For more tips, tricks, and bits of advice on everything marketing and more, head over to our website and check out our other digital marketing resources designed for local business.

06.03.2022

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door 

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities.  In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your “Ace in the Hole” solution that allows you to connect with new prospects and drive more sales. There are quite a few offline marketing methods that are still very effective even in today’s online world, we’re going to be revealing 3 of our favorites.  1. Spread Your Message Everywhere With EDDM EDDM, also known as Every Door Direct Mail, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names.  Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. 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Partner with a local business Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy.  There are many benefits to be reaped from these strategic alliances that include strengthening both businesses’ brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences. This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn’t difficult and can be done by approaching another business in your local area to get the ball rolling. Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally. For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity.  Some examples of complementary services include…  Lawn Care Services and Home Cleaning Services Flower Shop and Bakery (think wedding cakes) Auto Detailing Service and Autobody Repair Service Accounting Firm and Legal Office Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other’s existing customer base and developing a plan for growth.  3. Try a little Guerrilla Marketing Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla marketing tactics. It's all about connecting with customers through your business and providing a memorable brand experience.  Several guerrilla tactics will drive sales to your front door but creating a memorable experience for your business away from your storefront is the beauty of this marketing strategy.   You could: Give away free merchandise or services and ask for non-perishable food donations.   Offer a seminar in your area of expertise for your local Chamber of Commerce Host a charity event and invite the local media.  Start a treasure hunt that involves hiding clues that lead to prizes. Have participants pick up maps in-store.  Sponsor a local youth sports team Locally run businesses directly benefit from marketing strategies like this for several reasons like to get behind a cause they support, learn more about topic they find interesting, or simply to enjoy a coupon or a free product. Offline marketing is not always a straightforward process, especially for local businesses that don't have the time and funds to run a large-scale marketing campaign. But the beauty of offline marketing is that you can draw customers in with a little out-of-the-box thinking to create a memorable experience that will bring customers right through your front door and keep them coming back for more.

03.14.2022

How Covid Changed Social Media– 3 Trends That Are Here For Good 

The Covid-19 isolation has dramatically changed the outlook for social media. Amongst the stress and chaos, people flocked to the platforms to reinvigorate a sense of connection and community.

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