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March 15.2020
2 Minutes Read

What to do Now? Resources for Small Business Owners

If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the virus, and there is no clear end in sight.

There is a glimmer of good news. There are many resources available to help small business owners in this difficult time. Some are resources that were already available in some form but have been retooled to fill the changing needs of small business owners. Here are some resources and tools that may help you.

US Chamber of Commerce

The US Chamber of Commerce has created a comprehensive guide for small business owners that includes links to many useful resources, including:

  • Loan and grant programs for small businesses
  • The Paycheck Protection Program, which is a key provision of the CARES Act that was recently passed by Congress
  • A to-do list for small business owners

It’s a very useful page with lots of links out to other resources and information. It’s also a good idea to check out your local Chamber of Commerce for additional resources. You can find your local organization here.

Small Business Administration

The Small Business Administration (SBA) provides resources to small business owners all the time, including small business loans and government grants. They have some special resources for businesses impacted by the COVID-19 pandemic:

  • The Economic Injury Disaster Loan Program
  • SBA Express Bridge Loans
  • Guidance for Businesses and Employers
  • SBA Products and Resources
  • Government Contracting
  • Local Assistance

EIDL loans have been expanded under the CARES Act. These are low interest loans that are coordinated at the state level with the help of governors. They can provide up to $2 million in loans to businesses to help them replace revenue lost as a result of the pandemic.

Even if your business does not qualify for an EIDL, you may still be able to get a $10,000  emergency grant to help you meet your payroll commitments and other business expenses.

Centers for Disease Control

While many small businesses are closed with employees working from home, some are still open. Restaurants have retooled as takeout and delivery services, and some other small businesses have been identified as essential.

If your business falls into one of those categories, then the Centers for Disease Control website has a resource that you’ll need: Resources for Businesses and Employers. The page includes interim guidelines to keep your business safe, recommendations for cleaning and sanitizing your workspace, and a link out to OSHA guidelines for COVID-19.

US Tax Credits

Expanded loans and payroll protection aren’t the only things in the CARES Act designed to help small business owners. There are also several tax benefits that may help you recover lost income.

Here are a few highlights.

  • The proposed bill waives tax penalties if you withdraw money from a retirement account before you reach the age of 59 ½. The waiver applies for amounts up to $100,000 and is good through the end of 2020. To qualify, you must demonstrate that you or an immediate family member were diagnosed with COVID-19 or that you experienced significant loss of income due to a layoff, reduced hours, or a business closing. You may still be required to pay income taxes depending on the type of retirement fund you have, but you can spread out the payments over three years.
  • The bill also includes a credit for employer taxes if you either closed your business for one quarter in 2020 or you can demonstrate that your income decreased by 50% or more due to the COVID-19 pandemic.

There are additional provisions that allow for increased charitable deductions. You can find a full explanation here.

Finally, you should know that the Internal Revenue Service has extended the deadline for paying taxes to July 15, 2020. You are still required to file by April 15, but you may wait until the extended deadline to pay any taxes you owe.

Google Small Business Fund

While some big companies are asking for government handouts, others are doing what they can to help small businesses in this time of crisis. A good example is Google, which announced that it has created an $800 million commitment to help with the pandemic.

There are two key elements of the fund that apply directly to small business owners. The first is a $200 million investment that will be given to non-profit organizations and financial institutions to provide bridge loans and assistance to small businesses impacted by the pandemic.

The second is a $340 million commitment to provide Google Ads credits to every small business with an active account in the past year. The credits will appear automatically on your Google Ads account and may be used on any of Google’s advertising platforms (including YouTube) through the end of 2020.

It’s also worth mentioning that Google is providing support and funding to any manufacturing business that can retool their facilities to produce needed materials, including hand sanitizer and Personal Protective Equipment for healthcare workers.

State Relief Programs

In addition to small business relief programs at the federal level, most states have programs to help small businesses impacted by the COVID-19 pandemic. You can find a partial list in this Forbes article. It includes loan programs, grants, and other assistance.

If you don’t see your state on the list, you an either do a Google search for your state + COVID-19 relief for businesses. You can also find your state governor’s website on this page.

Keep in mind that some states may be lagging on offering assistance simply because they have not yet been as strongly impacted by the virus as places like Washington, California, and New York. Based on projections, that is going to change pretty much everywhere, so if you don’t see something now, keep checking back.

Facebook Small Business Grants Program

Another big company that’s doing something tangible to help small businesses is Facebook, which recently announced the creation of a Small Business Grants Program.

The program will provide up to $100 million in grants to 30,000 eligible small businesses in 30 countries around the world. The grants may be cash, ad credits, or a combination of the two.

There is limited information available as of this writing, but if you click on the above link, you can sign up to receive updates and get more details as they become available.

UK Resources

For businesses in the UK, there are several assistance programs available. There are too many to list all of them here, but some highlights include:

  • Deferment of VAT and income tax payments
  • A statutory Sick Pay Relief package for small and medium-sized businesses
  • Small business grants of up to £10,000 for companies in receipt of small business or rural rate relief
  • Up to £25,000 in grants for companies in the hospitality, leisure and retail industries
  • The Coronavirus Business Interruption Loan Scheme, which offers up to £5 million in loans to small and medium-sized businesses impacted by the pandemic

You can find a complete list of the programs and resources available on the governments dedicated COVID-19 response page here.

Australian Resources

The Australian government has provided some resources to business owners with more expected to be announced. Here are some of the highlights of their response:

  • JobKeeper payments for small businesses
  • Cash flow assistance for employers
  • Increased instant asset write-off for businesses
  • Accelerated depreciation deductions

You can find additional details and links on the Australian Taxation Office’s website, here.

Canadian Resources

The Canadian government has responded vigorously to the pandemic, providing multiple assistance programs for businesses impacted by the outbreak. They include:

  • Business Credit Availability Program to provide $10 billion in loans to qualified businesses
  • Enhanced Work Sharing program
  • Tax deferments until August 31
  • A $5 billion expansion of Farm Credit Canada

The government has also put out a call to manufacturing businesses requesting help making needed items for healthcare workers. You can find more information on this page.

New Zealand Resources

In New Zealand, the following resources are available:

  • A $6.25 billion Business Finance Guarantee Scheme
  • A six-month principle and mortgage payment holiday for mortgage holders and SME customers

You can find more details on the governments business response website, here.

Other Resources

The resources we’ve listed above are some of the most widely available and directly useful, but we also found an array of other resources that you should know about.

America’s Small Business Development Centers has created a comprehensive resource page for small businesses. It includes some of the same information we’ve covered above, as well as additional resources that you may find useful.

Small Business Majority has a collection of resources, as well, which includes live and recorded webinars to help small business owners cope with the crisis. You can find it here.

The National Federation of Independent Business (NFIB) has a resource page that includes webinars, legal resources, FAQ, and more. You can find it here.

The ICIC has a resource page that includes webinars, a network for members, and federal and banking resources to help small businesses with their financial needs during the pandemic. You can find it here.

SCORE has a web page dedicated to pandemic-related resources for small businesses. It includes remote mentoring, webinars, and local chapter workshops and events. You can access it here.

Finally, you can access FEMA’s emergency plan for businesses here. It includes guidelines to help you plan and recover from the COVID-19 pandemic.

This list is as comprehensive as we could make it, but there are likely to be additional resources that we didn’t cover as well as new resources that become available in the coming weeks and months. We will keep you posted, but we also encourage you to seek resources on your own. If you don’t see your country represented, we suggest starting at the main government website, where you should be able to find announcements and links to resources.

The best thing you can do at this time is to educate yourself about the available resources and be as practical and calm as possible. The more you know about what’s out there, the easier it will be to choose the resources that are most helpful to you and your employees at this difficult time.

 

Other articles in this issue;

How to Stay Connected When Your Staff/Team is Working from Home
Ways to Promote Your Business During the COVID-19 Crisis
Keeping Your Business Relevant During a Pandemic

Communities News

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06.05.2022

10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix It) 

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When developing a plan, remember who your target audience is and create content that speaks to them that aligns with your goals.  It is essential to take some time to develop a strategy since it's easy to get lost in the sea of social media and fail to accomplish anything without it. Not using social media to its full potential Social media is a powerful marketing tool, but many small businesses don't use it to its full potential. They might not take advantage of all the features available, or they might not use them to reach their target audience. The fix: Make sure you're using all the features available on each social media platform. For example, on Facebook, you can use groups, events, and Messenger to reach more people. On Twitter, you can use hashtags and lists to organize your followers. 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Taking advantage of a trend can make your post go viral, especially if it's curated to your audience. Ignoring trends will make you miss countless free promotion opportunities. The fix: Use social media trends to your advantage. If you see a trend that's relevant to your business, jump on it and use it to promote your content. Not only will this help you reach more people, but it will also make your brand more visible and relevant.  If you're not sure where to start, check out some influencers in your industry and see what they're doing to get eyes on their posts. Use can also use free websites like Google Trends, TweetDeck, and BrandMentions to track trends. Ignoring negative feedback It's inevitable that you'll receive some negative feedback at some point. And while it's not pleasant, it's important to take it in stride and use it as an opportunity to improve your business. The fix: Don't ignore negative feedback. Respond to it in a constructive way and use it to make your business better. Negative feedback can be painful, but it's important to listen to it and use it to improve your business. Bonus tip: Remaining in your comfort zone can kill your social media marketing efforts If you're not comfortable with change, you'll never be able to take advantage of new opportunities or reach your full potential. The fix: Be open to change and willing to try new things. Social media is constantly changing, so you need to be too. Conclusion  These are just a few of the most common mistakes small businesses make on social media. By avoiding these mistakes, you'll be well on your way to social media success.
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