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5 Minutes Read

6 Ways Small Businesses Are Leveraging AI

Ways small businesses are leveraging AI

Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses today more than ever before. 

The power of AI lies within its ability to gather and interpret large amounts of data very quickly. Using AI, you can automate and personalize your marketing. You can save time and money spent analyzing data and creating strategies, giving you time to focus on what’s most important to you. 

Exciting advances in AI are shaping and reshaping marketing operations. In fact, more than 60% of marketers not only use AI, they say it’s the most important aspect of their data strategy.  

Here are 6 easy ways you can leverage AI for your business. 

1. Market Intelligence 

We’ve probably all experienced something similar: you’re shopping online for a pair of running shoes. You compare a few styles and exit out of the site. Next thing you know, every website you visit has advertisements featuring running shoes. You can thank the power of AI. It knows you’re looking for a pair of running shoes, so it’s going to pop in wherever you go to remind you of those shoes you still need to buy. 

Using AI to gather market intelligence and data like this means your business can target the right people. You can have a great marketing campaign. Great visuals, great copy, a great hook. But if the right people aren’t seeing it, it won’t matter. AI can help you reach the right people. 

By recording the demographics of your current audience as well as whoever interacts with your company online, AI tools can optimize your target audience. You can then use AI to create customer profiles and curate marketing that targets each person uniquely. Efficient targeting means a great return of sales. 

2. Customer Service 

People talk to computers all the time. We ask Google and Alex questions daily. A chat bot is the same concept. Most people ask the same service-based questions over and over. Instead of paying an employee to sit and answer repetitive customer service requests all day, you can utilize a chat box for these simpler inquiries. 

Customers are becoming more open to accepting help from chatbots. A recent survey discovered 40% of people will accept help from a chatbot immediately. This frees up customer service agents from dealing with repetitive small issues, allowing them to only work with the larger and more urgent issues. 

3. Bookings 

Whether you’re meeting with a paying customer or running through a sales demonstration with a potential client, getting an accurate appointment booked is important. And you want to make it as easy as possible for them to book with you. 

AI systems have auto-scheduling features every business should be taking advantage of. You can tell the system who is scheduled that day and how much time there needs to be in between appointments, among other rules. From there, the system can walk a visitor through scheduling their appointment automatically, all without the use of an admin to manually schedule an appointment. 

4. Talent Acquisition 

Good businesses are run by good people. But finding good people can be exhausting. And if you’re a small business, you don’t have enough resources to dedicate a whole department just to finding good people. You need good people and you need them now. 

Bet you guessed the answer here: there’s an AI tool for that! Several dozen AI tools, actually, all specializing in recruiting. These tools simplify your talent acquisition process by screening, assessing, and even interviewing candidates.  

5. Strategic Ads 

What time of day should you post on social media, send an email, or run an advertisement? How do you find your ideal audience? You guessed it: through the power of AI.  

AI tools can run tests for what time of day is best to make an action. They are also responsible for your ability to target exactly who you want to send your advertisement to online. This optimizes your ad budget so you’re not wasting money advertising to the wrong people or at the wrong time. 

6. Email Marketing 

Do you have a marketing email to send out but are torn between two designs? You don’t have to just guess which is better. With AI, you can run an A/B test.  

With an A/B test you tell your system to send a fraction of your email list Email Design A and another fraction Email Design B. If Email Design A was opened and engaged with more, the remainder of your email list receives that design. No more guessing which design is better! 

The Future is AI 

When you’re a new business, you are constantly creating, developing, and testing new strategies. And that’s fine while you are new. But the one thing every business needs to scale sustainably is a clear and organized process.  

After you create a process, you can pass it on to an AI system that can run it for you. This frees up your hands to grow another part of your business. And the cycle repeats, until your business is a large and efficient operation, with the assistance of AI. 

And it’s more than the small tasks. AI can also take on large compilations of data and run formulas to make decisions for your marketing strategies. You can use AI to automate, personalize, and optimize your marketing process every step of the way. 

As technology continues to get smarter, every business will be relying on AI in some way. No more spending long hours manually completing simple marketing tasks. They are essential to the marketing process but can now be handed off to a computer. Run your business efficiently and make more money with the help of AI and easy solutions like these. 

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06.03.2022

14 Ways You Can Boost Your Conversion Rates Right Now 

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness.  This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work! 1. Use Attractive Visuals When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action.  To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site. If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard. 2. Make Your CTA Clear and Concise  Your call-to-action (CTA) is one of the most important elements of your website. After all, it’s what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action. To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger. 3. Keep Content Localized If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations. By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches.  4. Use Testimonials  One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase. You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer’s name, location, and photo if possible. 5. Offer Live Customer Support In today’s world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support. By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you. 6. Utilize Email Campaigns  If you have a list of email addresses from past customers, let them know about any promotions or sales that you’re currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer. To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis. 7. Make Things Simple A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere.  So make sure your customer can easily navigate your website to find the information they are searching for.  Use straightforward language and avoid using too much technical jargon. 8. Use A/B Testing  A/B testing is a hands-on tactic for increasing conversions by testing different versions of your website or product. You can conduct A/B testing by creating two versions of your site and then seeing which one performs better. Additionally, you could use A/B testing to test different elements of your website, such as your CTA or your pricing page. By testing different versions, you can find the best combination for your business. 9. Optimize a Mobile-Friendly Site Now, millions of people use their mobile devices to access the internet. 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If you’re not already using Google Analytics, now is the time to start. 12. Improve Your Content One of the best methods for attracting customers and conversions is to improve your content. This means creating high-quality, informative, and engaging content that will appeal to your target audience. To improve your content, start by doing keyword research to find the right keywords to target. Then, create content that is interesting and relevant to your audience. Finally, promote your content through social media and other channels. 13. Use Social Proof  Social proof is an influential tool that can be used to increase conversions. This refers to the idea that people are more likely to do something if they see that others are doing it as well. You can use social media or good reviews to create a buzz around your product or service. 14. Offer an Incentive People are more likely to convert if given an incentive. 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06.03.2022

Why Your Business Needs a Content Calendar 

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7 Pro Ways to Boost Your Conversions 

It’s no secret that every business needs more customers. To survive in this competitive post pandemic market, you need to maximize your conversion rate in order to get the most out of your marketing.

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